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How’s My Driving? Text Me About It
It’s such an annoying idea that it just may catch on, just like the laser pointer and Nextel’s Direct Connect. Abuse is eminent, anyway, as the next sexual harassment case includes language like: “He...
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Google, Yahoo, Apple Boost Silicon Valley Real Estate
If you’re looking to locate your business in California’s Silicon Valley and are feeling the pain of real estate prices, we know who you should blame. Apple, Google and Yahoo are collectively buying-up...
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PR: Is it Really About Driving Sales?
“The best comms programs are those that have nothing to do with customer acquisition.” WTF? I heard this the other day, dismissed it completely. Traditionally, in my world, crafting messages, securing...
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Driving Conversion in B2B SEO
Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s...
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Google News Played by Foreign Sources?
Take a look at Google News U.S. and how many obscure foreign news sources are linked to. Of course nothing is wrong with this until you realize that the stories these sources are writing about are U.S....
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NIN Using ARG To Market New Album
I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word...
View ArticleGas Prices Aren’t Driving Comparison Searches
One might think the rise in US gas prices would spur people to race to the Web for pricing information and hybrid car details. One would be wrong to think these things. The doubling of gas prices over...
View ArticleDrivers More Active Online
People who frequently drive are more active online and savvy than the average consumer, according to Scarborough Research. They found that the top 20 percent of U.S. adult drivers in terms of miles...
View ArticleMySpace Driving Online Retail Purchases
Though retail sites get about a quarter of their traffic from search engines, they are also increasingly getting traffic from MySpace, perhaps answering some reservations posed about the efficacy of...
View ArticleAmericans Support Ban On Texting While Driving
Eighty-nine percent of American adults believe that sending text messages or emails while driving is dangerous and should be banned according to a new survey commissioned by mobile messaging service...
View ArticleAudience Fragmentation Driving Ad Serving Buys
Microsoft, Google, Yahoo, and WPP all ponied up big bucks to gain advertising companies, as Tacoda’s Dave Morgan suggests a splintering online audience has driven this. AOL acquired Tacoda, announcing...
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Virginia May Ban Texting While Driving
State legislators in Virginia want to ban driving while texting (DWT) on a cell phone. Virginia’s General Assembly is proposing legislation that would prohibit texting while driving an electric...
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Driving While Talking On A Mobile Like Being Impaired
Drivers are far more distracted by talking on a mobile phone than by conversing with a passenger in an automobile, according to a new study by University of Utah psychologists Frank Drews, David...
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Safety Group Calls For Cell Phone Ban While Driving
The National Safety Council is urging motorists to stop using cell phone and messaging devices while driving, and is calling on businesses to implement policies prohibiting it and governors and...
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Drivers Who Text Six Times More Likely To Crash
Motorists who write text messages while driving are six times more likely to crash than those who don’t text while driving, according to a new study by University of Utah psychologists. Researchers...
View ArticleAdvocacy Group Aims To Take On Distracted Drivers
U.S Transportation Secretary Ray LaHood and National Safety Council President Janet Froetscher today announced the creation of FocusDriven, a national nonprofit organization designed to raise awareness...
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Laws Banning Cell Phone Use While Driving Have Little Impact
State laws that ban cell phone use and texting while driving fail to reduce accidents, according to a new study by the Highway Loss Data Institute (HLDI). HLDI researchers calculated monthly collision...
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State Farm Launches iPhone App For Teen Drivers
State Farm has introduced a new free iPhone and iPod touch application aimed at helping young drivers stay safe on the road. The "Steer Clear" application is part of State Farm’s safe drivers discount...
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Fewer Teens Concerned About Texting While Driving
Even with academic research indicating the consequences of texting while driving can be as dangerous as drunk driving, some teens don’t see it that way, according to a new survey conducted by Harris...
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Texting Bans Not Reducing Car Accidents
States that have laws banning texting while driving are not seeing a reduction in the number of accidents, according to a new study by the Highway Loss Data Institute (HLDI). In fact, such bans are...
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